We bring you closer to the finest Pop culture photography.

Proud Galleries stages compelling shows by legendary photographers who continue to capture the most iconic people, moments and trends defining Pop culture. The gallery continues to pioneer popular culture photography within the heart of central London, featuring music, fashion, film, art, documentary and sporting shows achieving international mainstream and critical acclaim. Proud Galleries works closely together with renowned up and upcoming photographers, archives as well as high profile personalities in view to bring rare fine art popular culture photography to a wider audience. Through its provocative programme, Proud Galleries has gained a reputation for presenting shows and live events that dare to challenge the conventional.

Proud Galleries instantly took the photography industry by storm. A series of landmark shows including the Sex Pistols, Bob Marley, the Beatles and the Rolling Stones attracted blanket media coverage and full-house, star-studded opening nights. Proud Galleries soon became known as the most popular private photographic gallery in Europe. As the Proud Collection grew, the gallery embarked on several wildly successful international tours with exhibitions held in New York, Virginia, Amsterdam, Paris, Tokyo, Tel Aviv and Melbourne.

Referred to as the ‘hippest’, ‘coolest’, ‘most fun’ and ‘most important photographic gallery’ on a regular basis from newspapers as varied as the Sun and Mirror to The Times and The Guardian reporting on the gallery’s star-studded opening nights, with guests typically including musicians, artists, supermodels, fashion designers, politicians, actors, music producers and D.J.s.

Throughout the years our gallery doors have welcomed Paul McCartney, Mick Jagger, Bill Wyman, Sir Elton John, Sir Jackie Stewart, Sir Nikki Lauda, Terence Conran, Trudie Styler, Twiggy, Terry O’Neill, Giorgio Armani, Alexander McQueen, Jemima Khan, Yasmin and Simon Le Bon, Charles Kennedy, Joanna Lumley, Joan Collins, Roger Moore, Ed Norton, Mark Ronson, Amy Winehouse, Jay Jopling, Sam Taylor Wood, Janet Street Porter, Tracey Emin, Helena Christensen, Mike Figgis, Matthew Williamson, Jodie Kidd, David Coultard, Eddie Irvine, Jude Law, Fearne Cotton, Nicky Haslam, Normsky, Nick Grimshaw, Keith Allen, Jodie Marsh and Ben Fogle. Bands and musicians included: The Rolling Stones, The Clash, Sex Pistols, Blur, Kasabian, The Streets, Elastica, Bush, Prodigy, So Solid Crew, Supergrass, Primal Scream, Red Hot Chili Peppers and No Doubt to name a few.

Whether you want a fine art photography print of Frank Sinatra, The Clash, The Rolling Stones or Audrey Hepburn, Proud Galleries is the only space where you will find authenticated, limited edition, hand signed and vintage prints of the coolest, the legendary and the unforgettable faces of popular culture. We have been described as Europe’s most exciting privately funded photography gallery, attracting thousands of visitors a year. Situated just five minutes walk from Proud Embankment, our space is an unmissable destination for any art and photography lover in London.

The Team

Alex Proud (C.E.O. & Founding Director of Proud Group)

Alex Proud
C.E.O. & Founding Director | Proud Group

Alex Proud Talks | The Blog | Subscribe Here
Watch | Proud Galleries | Brigitte Bardot by Douglas Kirkland
Watch | Proud Galleries | Led Zeppelin by Michael Brennan
Watch | Creative Choices | Industry Voices: Alex Proud
Watch | The Intern Book | How to Make it as an Entrepreneur
Watch | Channel 4 | Four Rooms
Watch | Good Morning Britain
Watch | RT | Alex Proud on Corporations Taking Over Town Centres
Watch | ITV News | Alex Proud
Watch | Totally London | Alex Proud Interview
Press | Evening Standard | Farewell to Amy Winehouse
Press | Financial Times | Hospitality
Press | The Guardian | Inside some of Channel’s 4’s new media projects
Press | The Times | He’s gotta have it
Press | Independent | The 5 minute interview
Press | Argus | How to be a Brighton Boy
Press | TBC Magazine | Proud to present
Press | Kentish Towner | Gallerist and club owner
Press | The Telegraph | Why I swapped London for the glorious sticks

‘Knowledge is power in Four Rooms (Channel 4). I need to know those dealers better than they know themselves. Just like in a game of poker, I will beat them’

Alex Proud is a British entrepreneur who was born in Brighton, on 14 September 1969 and educated at Tonbridge School and then the University of York in the United Kingdom, where he studied Politics. On leaving the University of York in 1991 Proud began an apprenticeship with a Japanese art dealer in London before opening his first gallery in 1994 selling rare Japanese fine art prints. In 1998 he founded Proud Galleries, now one of the world’s foremost private fine art photographic galleries, which has since grown into the Proud Group with additional exhibiting locations, nightclubs, cabaret venues, bars and restaurants across the United Kingdom while still dealing beautiful and rare objects which catch his eye.

Alex Proud co-founded the photographic art book publishers Vision On, Proud Publishing and has numerous books including Drawing Blood: 30 Years of Art by Graham Humphreys; Audrey Hepburn by Bob Willoughby and over hundred other titles. Alex Proud has been invited to judge several photography competitions including the Nikon Press Awards and The Observer Hodge Awards,  co-founded the Sony World Photography Award in 2008 and has served as a judge on Channel 4’s Picture This with photographer Martin Parr of Magnum Photos and Brett Rogers of the Photographers Gallery.

Since 2013, Proud featured as a returning dealer on the Channel 4 series Four Rooms, wherein entrepreneurs and businessmen and women are pitched collectibles from members of the public. Four Rooms won Best Daytime award at 2014’s Royal Television Society awards. He has appeared on all mainstream channels including presenting Channel 4’s Picture This and BBC 2’s House Proud. Alex Proud served as a vice chairman for Camden Town Unlimited, and also worked as an advisor to the former Liberal Democrat leader, Charles Kennedy.

The success of Proud Group has earned Alex the reputation as an eminent commentator on photographic and media issues, he has written for various publications including NW Resident Magazine, The Sunday Times, The Daily Telegraph and the London Evening Standard to list a few. Alex Proud received a characterisation in the indie hit film Cashback starring Emilia Fox.

Javier Robledo (Director of Proud Galleries)

Javier Robledo
Gallery Director | Proud Galleries

Watch | Proud Galleries | A Lockdown Conversation With Derrick Santini | Part II
Watch | Proud Galleries | A Lockdown Conversation With Derrick Santini | Part I
Watch |  Interview | Art Dubai | Dubai
Acknowledgement | Drawing Room | London
Acknowledgement | Quo Vadis? Frieze  | London
Acknowledgement | Canvas Magazine | Middle East & Arab World
Acknowledgement | I disegni di Massinissa Selmani | Art Basel | Basel
Acknowledgement | Le Jeu de Paume | Paris
Acknowledgement | News Artron | Art Basel Hong Kong | Hong Kong
Acknowledgement | African Arts with Taj | Art Dubai | Dubai
Acknowledgement | Edge of Arabia | Future of a Promise

‘At Proud Galleries we stage compelling shows by legendary photographers who continue to capture the most iconic people, moments and trends defining popular culture. We strive for our programme of photography exhibitions to be publicly, critically and commercially a success, but most importantly our passion is solely focused on bringing inspiration into your lifestyle.’

Mexican-British art enthusiast educated at the TEC de Monterrey in Guadalajara, México and the University of Wales in Cardiff, United Kingdom where he completed his studies in Business Management. On leaving university, Javier began touring his own pop-up art shows exhibiting 20th century fine art prints across the United Kingdom, mainly dealing with original work of David Hockney, Henry Matisse, Pablo Picasso and Marc Chagall.  Next he moved on to collaborate with British art dealer Georgina Gerrish -a graduate from The Courtauld Institute of Art and regular exhibitor at the Royal Academy of Arts- who leads a business established in 1971 specialising in works of art from the 18th century.

Ever since Javier has been involved in the creative arts industry leading contemporary and modern gallery programmes and spaces for renowned international gallerists including Selma Feriani,  Essia Hamdi and Mike Goldmark; working in collectives alongside with acclaimed photographers such as Jill Furmanovsky and Richard Young; and staging ground breaking booth shows in multiple art fairs worldwide in Art Basel, Basel;  Art Basel, Hong Kong;  Art Basel, Miami;  Art Dubai, Dubai;  Art Brussels,  Brussels;  F.I.A.C and Paris Photo, Paris; 1:54,  London; Dream City, Tunis; and Contemporary Istanbul, Istanbul.

Javier also counts with experience working in various art-related business development and production projects and consultancies as well as legal, governmental and diplomatic professional environments.

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Serena Mazzola & Elisabetta Di Iasio (Volunteering Programme)

Volunteering Programme

Do you want to gain experience in the Europe’s leading Pop culture photography gallery? Volunteers are welcome to share their knowledge and enthusiasm for art and photography by helping the public to learn and enjoy the Proud Collection and/or any other show on display, as well as promoting the general programme of exhibitions and related events.

Every volunteer will gain invaluable experience in managing a commercial gallery on a day to day basis. Activities include cataloguing photography portfolios, creating social media and marketing content, updating the gallery website, up-keeping of the space, helping manage events and front of house. Let us hear from you!

‘Inspirational and lively gallery space in Charing Cross, London. I had a wonderful time while learning all about photography! I also gained an invaluable insight into the world of managing a renowned commercial photo gallery.’ Serena Mazzola, Richmond University

[email protected]


Mick Jagger (English singer, songwriter, actor, film producer and lead singer of the Rolling Stones) at Proud Galleries, London

Jimmy Page (James Patrick Page OBE is an English musician, songwriter, multi-instrumentalist, record producer and guitarist and founder of the rock band Led Zeppelin) at Proud Galleries, London

Amy Jade Winehouse (English singer and songwriter ) at Proud Galleries, London

Dame Lesley Lawson DBE or Twiggy (English model, actress, and singer) at Proud Galleries, London

Bill Wyman (English musician, record producer, songwriter, singer and former bass guitarist of the Rolling Stones) & Ethan Russell (American photographer, author and video director) at Proud Galleries, London

Kate Moss (English model and businesswoman) at Proud Galleries, London

Liam Gallagher (English singer, songwriter and former lead singer of Oasis) at Proud Galleries, London

Helena Christensen (Danish supermodel and photographer) at Proud Galleries, London

Giorgio Armani (Italian Fashion Designer) at Proud Galleries, London

Anita Pallenberg (German-Italian actress, artist, model and muse to the Rolling Stones) at Proud Galleries, London

Chris Martin (English singer, songwriter, multi-instrumentalist, record producer, and philanthropist) at Proud Galleries, London

Sophie Michelle Ellis-Bextor (English singer, songwriter and model) at Proud Galleries, London

The Kinks (English rock band) at Proud Galleries, London

Richard E. Grant (Swazi-British actor and presenter) at Proud Galleries, London

Rodney P (English MC as well as a radio and television personality) at Proud Galleries, London

Pete Doherty (English musician, songwriter, actor, poet, writer, artist and former co-frontman of The Libertines) at Proud Galleries, London

Glen Matlock (English musician and former bass guitarist of the punk rock band the Sex Pistols) at Proud Galleries, London