Alice Pollock, ‘Fashion at Quorum’


By Eric Swayne
London, U.K. 1967
Estate stamped selenium toned silver gelatin print hand signed by
Tom Swayne, executor of the Estate
Edition of 50
Paper size 20h x 24w inches

British Fashion designer and retailer Alice Pollock, founded Quorum in 1964 with designer Celia Birtwell. The high street boutique’s initial backer was the theatre producer Michael White, and featured the design line of model Sarah Hillsdon. It was Pollock’s next backer, a stockbroker by the name of Michael Armitage, who introduced her to English fashion designer Ossie Clark (major figure in the Swinging Sixties scene in London) during his RCA show. The encounter led to the Clark / Pollock collaboration at Quorum. Their styles were described as ‘1930s and 40s meet the permissive 60s.’ Quorum offered a window to upcoming designers, and was a favourite of celebrities of the time, including the Beatles.

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