Caroline Sanders, ‘Regent Petrol Girl’
By Brian Duffy
London, U.K. 1966
Estate embossed archival pigment ink print
Edition of 12
Image size 15h x 15w cm
Duffy shot Caroline Sanders the ‘Regent Girl’ in London for this iconic advert towards the end of the Regent brand in 1969. The Regent Oil Company expanded into branded petrol sales in Britain in the 1950s. It also shipped and refined petroleum products abroad before being taken into the full ownership of Texaco in 1967 when the now-familiar Texaco star logo began appearing on filling station forecourts. Just before this rebranding however, Regent Petrol invested heavily in a wild west themed promotional campaign built around the slogan ‘Get out of town fast.’ A promotional package sent to Regent filling stations included a vinyl LP record entitled ‘The Lively One ’67’ and ‘Sensational’ new posters in various sizes, a new pump bezel, a ‘Fabulous’ life-size cut-out of the Regent Girl and ‘Bullet Hole’ stickers and T-shirts.
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